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Though history will forever function as a valuable frame of reference, observing the current landscape, tradition is seemingly obsolete.
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“Print isn’t what it was 10 years ago, and TV ratings aren’t what they were 10 years ago, and social media certainly isn’t what it was 10 years ago – the power is shifting”Īs the convergence of music, media and technology collectively evolves, so do the criteria for breaking artists and classifying superstars. “You don’t need mainstream media outlets, the big TV looks, or the magazine covers,” he declares. “The gatekeepers don’t control the gates, and the powers that be aren’t as powerful.” What he’s referencing is the evident decline in impact and influence that was once held in the hands of major labels and mainstream media. “The game is changing in a big way”, G-Eazy tells Forbes.
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This can be credited, in part, to the fact that the perceived pressure of garnering publicity or gaining public approval doesn't weigh heavy on his shoulders, nor does he feel it needs to. From his refined rockstar aesthetic and polished demeanor, G-Eazy embodies a sense of self-assurance that few artists are bold enough to embrace. Instead, G-Eazy carries a calming confidence, appearing naturally poised and precise in his expressions. There are no social stunts, tabloid trails or click-bait controversy. He also lacks the deep-rooted desire for acceptance that inspires desperate attempts at drawing attention or seeking recognition. He’s missing the rebellious bravado that blares from the aura of artists who wave a flag of non-conformity. Perhaps, what's most fascinating about G-Eazy’s ascension is that he doesn’t fit the perceived prototype of your typical independent rap star. The release of the video further amplified momentum for his campaign, tallying just below 47 million views to date. The lead single, “I Mean It”, quickly caught fire, spending three weeks on the Billboard Hot 100 chart and streaming more than 738K times on Spotify in it’s first week. 1 placement on the Billboard R&B/Hip Hop chart, also peaking at No. His 2014 release, These Things Happen, earned G-Eazy his first No.